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Longtime resident of London, Haniboi graduated from Central Saint Martins College of Art and Design. He is accustomed to using thick lines and bright saturated colors in his work to convey his witty sense of humor and optimistic outlook on life. Having played most sports, he has collaborated with Nike and Adidas, and was selected by international graphic design magazine IDN as one of top fifty most-loved designers. His team created the "UPUP Placards" message generator in June of 2013, and in only one month since launch had over two million people playing it and becoming a viral sensation over social media.